Did you know that one in every 10 wedding gowns sold in the world is Spanish? This has consolidated Spain as a world leader in bridal wear. Spain is the second largest exporter of bridal wear to the world. Barcelona Bridal week is like fashion week in Paris. The leader: Pronovias. The catalan group – Pronovias Fashion Group – sells the most wedding gowns around the world. They represent 90% of Spanish exports in bridal wear with annual revenues close to $250 million dollars. The secret to being the leader is not only the 182 stores and 3,600 points of sale in more than 104 countries but also the fact that they have created and solidified a brand. Ungaro, Valentino and currently Elie Saab have been part of the evolution to place the brand in a high standard. Supermodels Karolina Kurkova, Andrej Pejic, Irina Shaky have graced the runway making it a worldwide recognized event. With distinguished guests and front row personalities international press abounds in every year’s fashion show. In 2014, Pronovias celebrates 50 years. The head of the family owned business – Alberto Palatchi, reaffirms his commitment to continue making the most beautiful wedding gowns in the world. The primary goal, always, is the quality of gowns over the quantity. The various collections and the different distribution channels within the brand allow it to be accessible to a wide variety of consumers. The headquarters are in Barcelona where all designs happen and all materials are chosen for every single gown in the collection. Depending on the collection, some gowns will be made in Spain while others will go off-shore. Those that remain in Spain are primarily part of the collections from Elie Saab and Atelier Pronovias. Details and finishes are much more intricate at an artisanal level. Thus, the prices for gowns in these particular collections range from $6K up to $25K. Rest assured that gowns from the rest of the Pronovias collections – Costura, Fashion, Glamour, Dreams and White One get the same level of love and attention. A 2013 tour of the Barcelona office and headquarters with the facility’s director and the US & Canada director revealed that they considered all their gowns – Made in Spain or not – ‘their children’ and that ‘they are all treated equally’. Absolutely all gowns go through the same quality control standards and same distribution processes. The operation is very impressive and their attention to detail is second to none. So Made in Spain or not, with all certainty you can be sure that a Pronovias gown is made with passion, love and commitment to dress your dream. After all, this motto is what they have been working towards and they are celebrating 50 successful years later – ‘Pronovias: A Dream Factory’. Sources: S Moda, EL PAIS; The knot; Women’s Wear Daily, La Nueva Espana
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AuthorGiGi Archives
September 2019
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