We are celebrating our 2nd anniversary with our very own AD campaign! The purpose of the campaign was to photograph feelings rather than to showcase gowns. Those larger than life feelings that you experience as a bride; that ‘I can’t believe it!, I am getting married today!’ moment. Your day is finally here and you can’t handle the amount of excitement you feel and the gorgeous you look. This is what we were looking for, the idyllic feeling of being a bride. As easy as the purpose of the campaign sounds, we knew that it was not going to be easy, because it is such a genuine and unique moment that we knew it was no easy task to enact or replicate. Fortunately, we paired up with AMAZING people, and everything came together. PHOTOGRAPHY: Who better than Chris Richards to capture happiness? We knew he would be the perfect fit for the campaign because that is what he does BEST. An explanation of what we were looking for was not necessary. He knew. HAIR & MAKEUP: were EXTREMELY important to have a look with a sense of effortlessness and elegance. We wanted something soft, classic, and young. What a delight it was to have the girls from the Elizabeth Arden Red Door Spa as collaborators. They knew exactly what to do. Shannon immediately knew what to do for hair. Her three looks were perfect! Hillary was our makeup artist and Oh my! All the goodies she had. It was like makeup galore. As you can see her work was flawless. She managed to have all the beauty trends in place for the ideal look – a fresh face, glowing cheeks, ruby lips and elegant eyes. FLOWERS: Then there were the flowers, a beautiful classic white roses bouquet. Having the best roses in town, the Villa Feliz bouquet personally made by Georgeanne Fimbres was the perfect touch to add elegance to the set. And then, there was our beautiful model – Claire. She showed up with the best attitude and gave it her best. It was her first bridal shoot and she was as excited as we were. She embraced the idea of the project to such extent that you can see it in the photographs. She had fun with it and that made every single shot a winner. We extend our special thanks to Liz Puente from Tucson Bride & Groom magazine and Katie Yaeli, Assistant manager at the Elizabeth Arden Red Door Spa, for their invaluable help, input and collaboration. What you will see in our ad campaign, are the XXL feelings we want you to have in your big day. It all starts by having the best experience when finding your gown. Be You.Be Gorgeous.Be GiGi.
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AuthorGiGi Archives
September 2019
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